Hey there, Tim Grootjans here, dropping in to share some thoughts on a topic that’s been on my mind lately—change. Not just any change, but the kind that pushes us out of our comfort zones and into uncharted territory. If you’ve been in the product design industry long enough, you know exactly what I’m talking about.
Why Change is the Only Constant in Design
I’ve spent years navigating the ups and downs of the mobility industry—e-bikes, micro-mobility, and everything in between. If there’s one lesson that has stuck with me, it’s this: The only constant in our field is change. Whether it’s the rapid pace of technology, shifts in consumer preferences, or unexpected supply chain disruptions, nothing stays the same for long.
And honestly? That’s what I love about it.
When I co-founded ZAET, the idea wasn’t just to build another e-bike company. We wanted to create a platform for innovation—a place where we could constantly adapt, pivot, and embrace the unknown. And believe me, there’s been a lot of unknown.
Learning from the Unknown
In the early days of CY:ONS, we were working on a custom e-bike project that required a completely new approach to the frame design. Instead of sticking to traditional methods, we decided to integrate 3D printing into our process. It was risky and unfamiliar territory, but it paid off in ways we hadn’t even anticipated.
What we gained was more than just a successful product launch. We learned the value of adapting quickly, of taking a leap into the unknown and trusting that our team’s creativity and problem-solving skills would carry us through. https://www.cixi.life/stories/look-and-cixi
The Role of Experimentation in Innovation
I’ve always believed that experimentation is at the heart of innovation. If we want to lead the industry, we can’t be afraid to try new things, even if it means we might fail along the way. At ZAET and CY:ONS, we’ve made it a point to build a culture where failure isn’t just accepted—it’s expected. Because every failed experiment is a step closer to a breakthrough.
Take our work with Tzmann, for example, where we experimented with customized carbon frames that push the boundaries of what’s possible in e-bike design. It’s challenging, yes, but it’s also incredibly exciting to see how far we can take these ideas. https://tzmann.com/
The Human Element in Product Design
One thing I’ve realized over the years is that no amount of technology can replace the human element in design. At the end of the day, we’re creating products for people. That’s why I’m a big advocate for user feedback and real-world testing. It’s not just about making something that looks good on paper—it’s about building something that people will love, use, and trust.
This is why at VerseBikes, we’ve put a strong emphasis on storytelling. Each bike we design is a story. It’s about creating a connection with the rider, understanding their needs, and delivering an experience that goes beyond just transportation. https://www.versebikes.com/studebaker
What’s Next?
As we head into 2024, I’m excited about the possibilities ahead. We have big plans for new product launches, collaborations, and even more experimentation. But I also know that with new opportunities come new challenges. And that’s okay—I’m ready for them.
So, whether you’re a fellow designer, a curious entrepreneur, or just someone who’s passionate about innovation, my message to you is this: Don’t be afraid to embrace change. Lean into it. That’s where the magic happens.
Here’s to a future filled with bold ideas, unexpected turns, and a whole lot of learning along the way.
Thanks for reading. Let’s keep pushing boundaries together.
Cheers, Tim Grootjans
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